Designed by Auckland

Daily, 28 April 2026 until 08 May 2026

Designed by Auckland – AUCKLAND sign under the Sky Tower, in partnership with The Breeze Auckland

Help design Auckland's first official city sign

In partnership with The Breeze Auckland · Entries open Tue 28 April – 8am Fri 8 May

SkyCity is inviting Aucklanders — and Auckland-lovers — to submit original designs for one of four letters in the AUCKLAND sign, located under the Sky Tower.

Four winning artists will see their designs professionally produced and displayed for three weeks. Each winner receives a $250 SkyCity Auckland e‑Gift Card.

Key Dates

Entries OpenTue 28 April Entries Close8am Fri 8 May UnveilingFri 15 May Display Period15 May – 8 June

$250

e‑Gift Card

SkyCity Auckland e‑Gift Card

One prize per winning letter — four letters, four winners.
Redeemable on accommodation, dining, and Sky Tower purchases.
Valid for three years from date of issue.

ADownload template UDownload template LDownload template DDownload template

The remaining letters — C, K, N — are being designed by community partners. You may enter designs for more than one letter.

Your design should celebrate what Auckland means to you. There's no single right idea — think beyond the city walls: North, South, East and West.

A place you love

A local icon or skyline

Nature, beaches, or landscapes

A favourite activity, memory, or tradition

Your local area — North, South, East or West

A dish, a beach, a sunrise, or a silhouette

Creativity

Originality of concept and execution

Visual Design

Clear and strong visual impact

Auckland Story

Auckland-centric storytelling

Scale

Suitable for large-scale outdoor display

How to Enter

  1. 1

    Download Your Letter Template

    Get the template for A, U, L, or D via the letter buttons above. You can enter more than one letter.

  2. 2

    Create Your Original Design

    No AI-generated artwork and no commercial logos. Make it personal, make it Auckland.

  3. 3

    Prepare Your Submission

    Include your name, contact email & phone, a description up to 100 words, and your artwork as a .PDF, .JPEG, or .PNG under 10MB.

  4. 4

    Submit Before 8am Friday 8 May

    Email your entry to DesignedByAuckland@skycity.co.nz. Late entries will not be accepted.

Listen to The Breeze 93.4FM from Tuesday 28 April to Friday 8 May for daily competition mentions, creative inspiration, and your chance to win SkyCity prizes and Sky Tower passes on air.

Entries close 8am Friday 8 May

Ready to Design Auckland?

Send your entry to

DesignedByAuckland@skycity.co.nz

Frequently Asked Questions

Yes. You can submit designs for multiple letters, and multiple designs for the same letter. Each submission requires your name, contact details, and a description of up to 100 words.

Yes, but only one prize per entry will be awarded regardless of how many people contributed.

No. We encourage individual creativity. AI-generated submissions will not be accepted.

Any age. Entrants under 18 must have parental or guardian consent to collect the prize.

No. If you love Auckland as much as a local, your entry is welcome.

Judges will review all entries and their decision is final.

No. Entries are final once submitted.

A $250 SkyCity Auckland e-Gift Card, valid for three years, redeemable on accommodation, dining, or Sky Tower purchases. Transport to the unveiling is not included.

No. Only the four winning designs will be produced and displayed on their respective letters.

No. Commercial logos are not permitted in submissions.

Terms & Conditions

The Designed by Auckland competition is open from Tuesday 28 April 2026 and entries close at 8.00am on Friday 8 May 2026. Open to all entrants; entrants under 18 must have parental or guardian consent to collect the prize. One prize per winning entry. AI-generated artwork and commercial logos are not permitted. Judges' decisions are final. Winning designs will be professionally produced and displayed at SkyCity Auckland under the Sky Tower from Friday 15 May until Monday 8 June 2026. Prize is a $250 SkyCity Auckland e-Gift Card valid for three years from date of issue, redeemable on accommodation, dining, or Sky Tower purchases. Prize does not include transport. For full terms and conditions, click here.