Celebrating 20 Grand Years of Luxury at The Grand by SkyCity
This year, The Grand by SkyCity marked a major milestone—20 years of five-star hospitality in the heart of Auckland’s vibrant entertainment precinct. To celebrate, the hotel launched a dazzling birthday campaign that honoured its legacy while inviting guests to be part of the next chapter in its story.
Located alongside the iconic Sky Tower and surrounded by world-class dining, entertainment, and luxury experiences, The Grand has long been a favourite for those seeking something truly special. And this year, it reminded Auckland—and the world—why it remains the go-to destination for unforgettable moments.
A Celebration of Grand Moments
Rather than simply marking the occasion with balloons and cake, The Grand’s campaign focused on what really matters: you, the guest. The theme, “Celebrating Your Grand Moments,” invited past, present, and future visitors to share their most cherished memories at the hotel—from romantic getaways and milestone birthdays to spontaneous escapes and family reunions.
One guest summed it up perfectly:
“The staff are amazing; I’ve loved staying here for the last 18 years and recommending The Grand to my friends. Thanks for making my birthday special—and happy 20th birthday to The Grand too.”
These heartfelt stories became the centrepiece of the campaign, featured across social media and radio, creating a wave of nostalgia and emotional connection that reminded everyone why The Grand is more than just a hotel—it’s a place where memories are made.
Luxe, Legendary, and Limited-Time Offers
To mark the occasion, The Grand unveiled a Luxe Package that redefined indulgence. Think helicopter vineyard tours, sprawling 90sqm suites, and a dedicated service team catering to your every need. This ultra-premium experience showcased The Grand’s ability to deliver truly extraordinary stays and elevated its reputation as a destination for life’s most special celebrations.
For those looking to celebrate with a little more spontaneity, the hotel offered a 20% discount on bookings during the birthday period. Guests embraced the opportunity to enjoy luxury at a great value, making the celebration even more memorable.
A Unified Experience Across Every Touchpoint
From glossy print ads to captivating social videos, every element of the campaign reflected The Grand’s elegant and premium positioning. The visual identity was consistent, refined, and designed to evoke the feeling of timeless luxury—reinforcing the hotel’s reputation as Auckland’s premier destination for special occasions.
Digital engagement soared, with guests interacting across platforms and sharing their own stories. The “Share Your Grand Moments” radio competition in partnership with Coast FM drew hundreds of heartfelt entries, showcasing the deep emotional connection guests have with the hotel.
Looking Ahead
As The Grand by SkyCity steps into its third decade, it does so with renewed energy, a loyal guest base, and a clear message: luxury isn’t just about opulence—it’s about experience. Whether you’re celebrating a milestone or simply escaping the everyday, The Grand is ready to make your next moment truly grand.
So here’s to 20 years of unforgettable stays - and to many more to come.