All Blacks Experience

Connect to culture, feel the spirit and be inspired. The All Blacks Experience is an immersive showcase that connects you to Aotearoa through Māori culture and the spirit of our iconic teams in black — the All Blacks and Black Ferns.

Located a short walk from the Sky Tower on Level 4, Federal Street, the 45-minute guided tour is more than an attraction; it’s an opportunity to hear from legends of the game, feel the passion and face the almighty haka — we promise it will give you goosebumps. Visit the retail store on the way out and take a piece of that spirit with you.

What to expect

Your visit includes a 45-minute guided tour where you learn what it takes to make, shape and be an All Black, including the story and passion behind the haka up close. You can then test your rugby skills against the All Blacks and Black Ferns in the hands-on, interactive zone. Please allow at least 1–1.5 hours for your visit.